Marketing Representative / Full time 40 hrs. per week / Exempt / Benefit Eligible

 Starting Salary:  $47,692.00 - $76,308.00

(*This is based on 2080 hours.)

SUMMARY OF JOB RESPONSIBILITIES:

The Marketing Representative will work diligently with the sales/marketing team in its effort to develop and maintain Laurel Lake Retirement Community’s occupancy at budgeted capacity, with a special focus on Greenwood Assisted Living sales.

QUALIFICATIONS

EDUCATION:

High school graduate or GED equivalent required

EXPERIENCE:

Experience in all or a combination of the following:

• Sales, marketing, or community outreach experience required
• Senior Living experience preferred
• Demonstrates exceptional communication and interpersonal skills

KNOWLEDGE AND SKILLS:

• Assertive, goal driven, self-motivated and detail oriented
• Good communication skills
• Strong leadership skills
• Professional appearance and attitude
• Possess basic clerical and computer skills

PRINCIPAL JOB ACCOUNTABILITIES:

• Under the direction of the Marketing Director, focus on Greenwood Assisted Living sales and provide back-up support to Marketing Director for Independent Living/Type “A” Life Care sales
• Join the sales/marketing team in planning and coordinating special marketing events
• Conduct community tours for prospective residents, families and visitors
• Assist in developing leads, utilizing all appropriate marketing and advertising methods
• Consistently follow up on all leads, including but not limited to phone calls, letters and personal visits
• Participate as requested in resident pre-screening and admission process
• Support the Communications Assistant in developing/maintaining marketing materials and resources
• Maintain accurate lead files and track client relationship-building efforts using CRM system
• Provide Marketing Director with ongoing sales reports
• Respond to customers’ needs and questions in a friendly, professional manner and with a focus on creating positive, memorable experiences
• Prepare & maintain accurate closing documents/files.                
• Support residents after move-in and encourage ongoing referrals.                                   
• Develop contacts and opportunities for group presentations to outside organizations
• Provide ideas & support for marketing strategies/events/advertising to increase leads and sales
• Remain informed & help inform co-workers about competitors by conducting site visits and obtaining collateral materials.
• Engage in continuous learning and development by attending in-service, educational seminars, staff meetings and other learning experiences
• Comply with all rules and regulations regarding confidentiality and privacy of team members and resident information

JOB ACCOUNTABILITIES – Other:

1.         Performs other related duties as needed.

The above statements are only meant to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

WORKING CONDITIONS:

CONTINUING EDUCATION REQUIREMENTS:

Ongoing updates on Marketing of CCRC’s via other qualified professionals in the field. 

Attend at least one seminar in this area each year.

PHYSICAL ENVIRONMENT / WORKING CONDITIONS:

Clerical/Secretary – Physical Demands

Occasional – 1 to 33% of workday

Frequent – 34 – 66% of workday

Constant – 67 – 100% of workday

Not at all – 0% of workday

Occasional

Walking: 2.3 mph, 0 incline; unilateral vertical reach 36-72”; bilateral carry 30’, 25#; push/pull 100’, 19ft.lbs.; lift 0-25# 6-36” from floor; lift 0-25# 36-48” from floor; lift 0-25# 6-72” from floor, climbing stairs; operating machines: (2 foot/feet).

Frequent

Standing.

Constant

Sitting, unilateral horizontal reach 0-18”, bilateral fine motor manipulation functional near, far, color vision aided or unaided; functional hearing aid or unaided; functional verbal communication skills; operating machines: (2 hand(s)).

Not at All

Hold 200# patient sidelying while doing procedure x 2 min; roll 200# patient away/toward self; transfer 105# person chair-chair 5x/hr. with gait belt; bed-cart transfer with 200# person and assist of one with sheet; more 200# person up in bed with assist of one and sheet; climbing ladders, working from heights, crawling, kneeling, running, operating machines; keyboarding & CRT usage.

Category III Job Classification – Laurel Lake employee jobs that include all other employees not covered under Category I & II jobs whose tasks do not involve exposure to blood, body fluids, or tissues or used sharps.

Job Hazard Risks:

Lifting

Infectious Disease Exposure

Hazard Materials Exposure (Nuclear, Biological, Chemical)

Workplace Violence Potential

POSITION SPECIFICATIONS

This job description identifies the general nature and level of work to be performed.  It is not to be considered an exhaustive list of responsibilities, duties or skills required of an incumbent.